FAVERMANN 
DESIGN

BV-1 Brookline.sign 1/3 THE TOWN OF BROOKLINE, MA The Town of Brookline was the home of the great Landscape Architect Frederick Law Olmstead. He loved Elm Trees. To honor him and the town’s heritage, Elm leaves were used as the brand for town-wide branding. Back to Portfolio

Trail Signs: Acton and Concord For the towns of Acton and Concord, MA, Favermann Design recently completed a strategic branding and wayfinding system for the Bruce Freeman Rail Trail in the two nearby communities. It seamlessly connects the natural scenic areas with the adjacent commercial districts and points of interest. Up Home

COMMUNITY BRANDING Community Branding allows for enhancing the urban fabric. By adding visual quality and elegant function, it also fixes the holes and tears in the civic tapestry. The process of Community Branding emphasizes distinctiveness, projecting a positive image, while providing a shared sense of arrival and a sense of place. It allows people to be connected to not only location but to experience. More than simply an identity or image, Community Branding underscores the unique character and personality of a particular place as well as strategically informs creative placemaking. Reading Chelmsford Sturbridge Wells Brookline Wakefield Scituate Sunderland Clinton Ipswich Woburn Hudson Easthampton Wellesley Hull 1/1 Home

1/7 ARTWALK GATEWAY AND BENCHES ArtWalk Gateways, 18”x 120” ArtWalk Benches at Hull, MA Painted Steel Back to Portfolio

COMMUNITY BRANDING One can move through an urban setting with a destination in mind, the journey should be rich, varied and engaging—as rich an experience as the eventual destination. We do this by integrating into the urban fabric the notion of the placement and orientation of the individual to reassure comfort and efficiency. Community Branding allows for enhancing the urban fabric. By adding visual quality and elegant function, it also fixes the holes and tears in the civic tapestry. The process of Community Branding emphasizes distinctiveness, projecting a positive image, while providing a shared sense of arrival and a sense of place. It allows people to be connected to not only location but to experience. More than simply an identity or image, Community Branding underscores the unique character and personality of a particular place as well as strategically informs creative placemaking. COMMUNITY BRANDING MASTER PLANNING/ SPECIALITY PLANNING Favermann Design works on a variety of urban design and strategic planning projects. We use our creative approaches to analyze issues, create approaches, work out appropriate tactics and develop problem solutions. We are very sensitive to our clients’ needs, community-involvement and cost-effective budgets. These projects are often performed in collaboration with other consulting firms--both planning and engineering, and are worked through in a very transparent process. Not only is our work design-oriented, but we are also involved in programmatic aspects of public spaces and civic environments. We have been involved in visionary master plans, community economic development strategies, commercial shops and restaurant locational optimization, civic orientation and signage and campus development. Our approach is most often site-specific that is tactically focused on client requirements to establish the best possible outcomes--both physical and organizational. MP/SP PUBLIC ART Freely accessible, Public Art humanizes the built environment and even emotionally enlivens public spaces. It is the visual crossroads between our history, present and future that connects disciplines and ideas. The art in public spaces reflects and reveals our society, enhances meaning in our civic realm and adds uniqueness to our community settings. Our communities gain cultural, social, and economic value through public art. As the most democratic of art forms, it serves as a platform for civic dialogue and community ethos. When done well, a public artwork engages citizens in conversation about understanding historical and cultural heritage, attachment to a pride of place as well as universal social connections. Public art can make public spaces more approachable as well as more embracing. Favermann Design’s staff has decades of hands-on experience with creating and implementing public art. Our firm specializes in functional public art that underscores quality streetscapes and community identity and builds creative placemaking. PUBLIC ART

WELLS, MAINE For Wells, Maine, Favermann Design was commissioned to develop a unique approach to community branding, wayfinding and public art. The town situated between both Ogunquit and Kennebunkport, ME is a beach and fishing community with no true downtown. This project gave identity and direction to the community. Back to MP/SP

1/5 CHELMSFORD VILLAGE CENTER BENCH Chelmsford Village Center Bench, Chelmsford, MA, Polycarbonate Wood and Painted Steel, 42’ x 78” Back to Portfolio

Wella Kiosk 1/5 KIOSK Sculptured Topper for Wakefield Informational Kiosks, Wakefield, MA, Painted Aluminum, One of Three, 60” x 42” Following are other designs for community kiosk. Back to Portfolio

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MBTA For the Massachusetts Bay Transit Authority (MBTA), Favermann Design updated the 40+ year old signage wayfinding system to reflect the appropriate Federally-mandated Americans with Disabilities Act (ADA) Guidelines. By integrating many more pictograms and simplifying directions, the result was a more graphic and highly accessible visual system for the 1.5 million daily riders. Back to MP/SP Back to HOME

1/8 THE TOWN OF HUDSON, MA Another Central Massachusetts mill town, the Town of Hudson has had a Renaissance in its downtown and appeal as a residential community. It has developed a very strong commitment to local businesses through its Community Improvement District. The branding developed reflects this. Back to Portfolio

1/2 ORNAMENTAL WEATHERVANE Ornamental Weathervane at Sturbridge, MA, Painted Steel, various sizes, attached to signs and directional poles Back to Portfolio