FAVERMANN 
DESIGN

Community Branding allows for enhancing the urban fabric. By adding visual quality and elegant function, it also fixes the holes and tears in the civic tapestry. The process of Community Branding emphasizes distinctiveness, projecting a positive image, while providing a shared sense of arrival and a sense of place. It allows people to be connected to not only location but to experience. More than simply an identity or image, Community Branding underscores the unique character and personality of a particular place as well as strategically informs creative placemaking.